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The Designer as Storyteller. On Italian Industrial Aesthetics
June 8 @ 4:30 pm - 5:30 pm
In Italian culture, objects often represent storytelling devices. Even ordinary items can contain narrations, shape worlds, and connect traditions. How does an idea translate into a graphic design? How does a product become a living script? In this presentation, Luca Cottini explores the overlapping paths of Italian designers and narrators and reconstructs the distinguishing traits of Italy’s industrial aesthetics in their experimental convergence.